Moi & Toi Design is a small graphic design studio based in Winnipeg, Canada. Owned and operated by Designer Catherine Delaquis, Moi & Toi Design provides professional, personalized design services producing high quality work for a diverse range of clients, throughout Canada, Australia and The United States.
Communication and management are critical in the design process. Before starting Moi & Toi Design, I spent time directing and managing creative teams both in-house and with outsourced design agencies, weighing the pros and cons of each approach. I found that as “the client” working with agencies was frustrating and inefficient. The communication through the typical agency hierarchy was challenging, costly, and not nearly as effective as conveying my needs directly to an in-house designer. It was then that I determined the simple direction Moi & Toi Design would take. A design studio based on this direct relationship between client and designer, devoted to understanding each client’s brand, needs and budget the way an in-house designer would, but with the flexibility of being an outside resource.
An all-in-one experience is provided for every client within the small house of Moi & Toi Design. They are each serviced with my extensive experience in graphic design, brand consulting, project management, production management, creative direction and my ability to work well with clients, interpreting their needs, their ideas, and their brands.
I proudly manage every stage of Moi & Toi Design projects, ensuring there are no gaps in communication between ‘toi’ (the client) and account managers, designers, and production managers as it is ‘moi’ who wears each of these hats.
“Moi & Toi” is just my little way of saying that here, it’s simple, with just Moi (Me, the designer) & Toi (You, the client).
Print & Editorial — books, brochures, flyers, annual reports, posters, print ads, conference collateral
Branding — logo/identity design, corporate stationery, style guides, brand development
Environment — signage & exhibition displays
Since the 2009 launch, Moi & Toi Design has enjoyed working on many one-off projects in addition to a number of solid and long lasting relationships with a wide range of clients including;
Canada’s Royal Winnipeg Ballet School (2013-2014, 2017-current): print design + digital billboards*
Nunavut Arctic College: Enhancing Adult Basic Education (since 2014): program report*
Nunavut Impact Review Board (NIRB) (since 2013): public guide series, annual reports*
Lake Winnipeg Foundation (since 2012): banners, seasonal newsletter + various print design*
Nunavut Investments Inc. (since 2016): identity design*
Winnipeg Front Runners Pride Run 2017 and 2018 (since 2016): identity, t-shirt design + print design*
Government of Nunavut: Dept of Environment (2016): annual report
Government of Nunavut: Dept of Family Services, Poverty Reduction Division (2015): annual report
Food Matters Manitoba (2014): print design + program guides*
Imaituk Inc, Northern Business Consultants (since 2012): re-brand + print design*
Lindsay Hamel Training (2012): identity, print design, marketing
Dancewgenie.com (2016): business concept, marketing, PR, design
One Recruits (2016): brand concept + identity collateral
Oxfords Salon (since 2012): website + print design*
EQ3 Furniture & Accents (2009-2010): 2010 catalogue layout
Knowledge Bureau (2011-2012): brochure + corporate identity consulting
365 Technologies Inc (2009-2012): identity + print design
Manitoba Securities Commission (2012-2015): calendar design
Financial Literacy Forum (2016): calendar design
Center for Indigenous Environmental Resources (CIER) (2009-2011): public guidebook series +
public consultation collateral
Shops of St. Andrews (2010): brand + website
New South Wales Dept. of Commerce (AUS - 2009-2011): brochure + ad design
Blinkworks Productions (2012): DVD + blu-ray design
Granny’s Poultry (2009): print + package design
Salix Applied Earthcare (USA - 2009): identity re-design
Tara Suffield of Royal LaPage (2010): identity design
Lee Almstrom of RE/MAX (2009): identity design
‘In Good Nick’ Fitness Training (AUS - 2009): Identity re-design
Skipping Stone Photography (AUS - 2009): logo design